A couple of months ago we completed a rewrite of our front-end. We moved to a framework called Ember.js and it's been well worth the effort. Ember gives us a very solid base upon which we can further refine our user experience and we've already started to see improvements in that area. I've been writing and speaking about what we've gone through and about the framework we've chosen. I was interviewed by Embereños, a blog about people and companies using Ember and I also presented to the Houston.js Meetup about our experience.
I'm really passionate about the technologies we use because they directly affect our user experience bottom line. Choices as deep as our underlying frameworks and technologies all bubble up to interaction with our users and we really want our software to be easy to use. Well, to ROCK.